Strategic and hands-on experience
I have over 20 years of communications experience spanning dozens of complex organisations.
I began my career in the UK public sector where budgets were limited and modernisation essential. Partnering with PA Consulting I cut my teeth project managing an outsourcing programme.
Soon I was made responsible for internal communications where I increased employee advocacy dramatically. After this I took up a marketing communications role running campaigns to reduce costs through technology adoption and behaviour change.
After picking up a series of national awards, I began consulting with Westco communications. This gave me an opportunity to travel extensively benchmarking communications teams against best practice and embedding transformation programmes.
Next I moved to Ketchum, a top five PR agency. Working across international time zones, I tripled media share of voice, led a successful change programme, helped redesign new business systems, and win Agency of the Decade.
I then worked at KPMG in two roles. In the first I helped drive a multi-million-pound consulting operation by ensuring KPMG had the leading media share of voice on Brexit. I then led the change communication strategy for a National Markets Coverage Group of 6,500 staff.
Most recently, I was Head of Communications at Third Bridge, a PE-backed global fin-tech business. There I created a class-leading PR function to raise brand awareness, supported a full business reorganisation, and partnered with the CMO on lead generation.
A significant network
I work closely with specialists in crisis management, digital, graphic design, marketing, and video. I also collaborate with experts in AI, advertising, branding, business development, ESG, and sales. Partner with me and use my network.
Using comms to drive business performance…
Most communication falls short because the author stumbles into a trap.
The trap is to believe your company is easy to understand and your audience shares your world view.
This encourages writers to use technical language and assume their audience ‘gets’ what they do.
In reality, your audience has a limited attention span and understands only a fraction of your business.
This means communication must start with your audience's desires, use simple language, and good storytelling.
This isn’t dumbing down, it’s being smart.
Intelligence and empathy are needed to organise your message around your audience’s problems.
Intuitive language, age old rhetorical devices, and basic psychology can then bring your message to life.
Whether you want to improve your sales funnel, launch a new service, embed new technology, or speak to the media I can help you fast track that process.
Outside of work :)
I am a proud father and passionate about health and fitness. I love the great outdoors, camping, and mountain biking. I compete in running races, enduro, and triathlons. At home I enjoy being a geek, reading and current affairs.
